Julia started Joia Way with this intention in mind: to help you experience the joy of living through travel, design, art and culture.

A former techie and consultant, Julia is a certified luxury travel advisor who brings a rare blend of technology, strategy and lived multicultural experience to the craft of travel design. As a third‑culture kid and seasoned traveler, she migrated from the corporate world—including roles at Google and YouTube—to a career dedicated to curating journeys that prioritize meaning over itinerary.

Her signature approach centers on what she calls “anchor moments”: deliberately arranged experiences in food, design, art, relaxation and cultural exchange that form the emotional core of a trip. These moments are designed not merely to entertain, but to create lasting, personal memories and deeper engagement with place.

Guided by insatiable curiosity and a commitment to cultural appreciation, Julia helps clients move beyond conventional tourism. She designs travel that celebrates diversity, fosters genuine understanding, and elevates every trip into an opportunity for discovery, connection and lasting impact.